Why digital marketing Gonna rule the World ?

Before we get started, let’s talk a little about what is Digital marketing, Digital marketing is a Promotion of a product or services via internet and trust me this is the best technique to reach your customers/users worldwide. And this is a technique which need to be applied to every business to attain the good returns.
And the businesses who don't do marketing via internet then they should try to understand how its gonna help, because nowadays every second person uses internet and every business is trying to get into digital. Our Modiji trying to convey everyone GO CASHLESS go DIGITAL, so now you can understand how important it will be to do digital marketing. Hence, this proves  “Internet Marketing is for Smart People” is (and isn’t).
We tried our little best to our Tabs digital readers to get the kinds of enjoyable and simple guide to make you understand what digital marketing is around the world. Though it is not “get rich quick” scheme. It involves work, time,  sense and patience. But once you are into it, You gonna get the long returns, with less investment but wisely. In internet marketing you can connect to your clients just with one click, isn't that GREAT. So loads of disussion RIGHT...... So lets get started to Digital marketing WORLD..........

START HERE..... Firstly  A step by step guide to create Blog/Website in minutes(Below).

Step-by-Step guide to create your own Blog in Minutes

HOW TO CREATE A WORDPRESS WEBSITE/BLOG IN MINUTES.


LETS GET STARTED:

A step-by-step Guide to create your own website/Blog in Just in minutes.

If you are planning to build your own website on your own, but didn’t know where to begin with,  here are the 3 steps Which helps to build your own website: LETS GET STARTED

Understand your interest find out what makes you happy i mean not in entertaining purpose of course. Select a topic which gives you happiness and you are passionate about, if you don’t love the topic which you are gonna write it will show up in your writing.then you shouldn’t start a blog do the things which gives you more strength. This way you are gonna get your niche i mean the topic on which you want to create the website.

Whatever topic you choose you need to love it and should be curious about that particular topic try find new ways to attain excel in that topic which will keep you going and the more you are interested the more you will implement. which helps to create content more frequently which automatically Boosts traffic, boosts ROI which is your main agenda.

STEP – 1
BUYING DOMAIN NAME & WEB HOSTING

Name your blog and get web hosting:
This is very important step, because your blog name is your brand. It’s how you’ll be remembered.
When you’re starting a blog from scratch, you need two things.

The first is a domain name. This is your blog’s name. For example, mine is tabsdigital.com. You can purchase your Domain name from Godaddy.com that costs very less they give good discounts.
If you don’t find the right domain name, no worries you can think about the topic once and choose your name related to it.

Thinking of a decent name for your website can be the toughest thing about building your own website.
In short your domain should be….  So to select the domain name take these tips into consideration.

  • It should be easy to type, easy to pronounce and importantly CATCHY.
  • It should be UNIQUE.Domain
  •  Last character of first word and first character of last word should not be same.
  •  Make it Easy to Remember and Easy For People To Find Your Site.
  •  Aim for 2-3 words.
  •  Choose a .com over others. They’re easier to remember.
  •  Never use ….Hyphens _, Under score – or Numbers 123…. they are difficult to remember.
  •  Watch Out For Copyright, Trade marks.
  •  Never use short forms Ex: QT-Cutie…..
  •  Never use complicated characters like Q, T, S, C in a single word
  •  Try to use a keyword that represents what your blog is about. This helps people quickly identify your blog’s niche and helps search engines distinguish what your blog is about.
  • For personal brands, use your name or a variation of it. Still lost no worries Follow the below steps.Search for domain name: Leandomain.com it will give you tons of ideas. It might take some effort to find the perfect name for your blog, but it’s worth the thought and effort when starting a new brand.
    There’s no shortage of domain extensions now a days at any turn. But only a few are really good enough to have. Dot-Com domains are considered the most valuable and important.
    To target worldwide audience with your site, go for a .com  .org  or .net, in that order of preference. Local domains such as .co.uk for UK or .es for Spain, .in for India. Ignore local domains like .uk.com.
    The second is web hosting:  Web hosting is like paying fee for the giant server room which will be storing all your files and making sure your website is running or visible to users 24/7. Without web hosting, your blog can’t be seen online. your Domain name is like your Address. The two are made for each other nothing works alone.
    So lets Integrate our domain name with hosting. Once you buy hosting you will get nameservers which you need to paste in where you have purchased hosting after loging in it Host gator are the best hosting platforms.
    There are plenty of web hosting companies to choose from. Prices generally range from 380 rs – 6400 rs/month.If you’re just starting a new blog, I highly recommend host gator.They are the biggest and most well-known hosting company and offer packages for as low as 380/month (that’s low).

    STEP – 2

    INSTALLING WORDPRESS:
    Building  your own a fully functioning and nicely designed website isn’t that tough. It’s quite easy actually, even for the users. who don’t have  much experience with computers. But you can get into trouble when you don’t choose the right website building platform.Some platforms require you to know a little bit of HTML / CSS or other coding languages.Thank god not with wordpress it is very easy to install and friendly to work with.60-70% of the bloggers use WordPress And the rest 30% uses other software like Joomla and so on…..Isin’t that great that we have chose a right software. I know iam intelligent ha ha ha…..These are the steps you need to follow with the “1-click-installation” process.WORDPRESS INSTALLATION STEPS:
  • Log in to your own hosting account / control panel.
  • Go to your control panel within your hosting account.
  • Click on “1 Click Installs”
  • Find the “WordPress” icon and click.
  • Choose the domain where you want to install your website.
  • Click the “Install Now” button and that’s  it! You’ll get details of how to access your new WordPress website.All done domain name, web hosting, installation of wordpress is also done CONGRATULATIONS for your website, now you are on board to experiment with content on your website with your own you don’t need anyones help it was all done by you GREAT GREAT GREAT isn’t it.

    STEP – 3
    CUSTOMIZING THE WEBSITE:

    And now its the time we need to design our website in such a way that every user understand it. Whether it is navigation menu or themes or pages or blog posts etc etc……..
     Lets get started: we need to design it with the wordpress themes with out themes your blog looks like this.Now its in your hand how you want to design it. It s not that fanciest design out, but it’s workable.There are thousands of themes to choose from. there are free themes available within the wordpress which we can use. If you want to have more specifications you can go for Premium themes: which costs you but are very good and designed according to your website niche.First, you need to log into your WordPress admin. You can access this by going to yourdomain.com/wp-admin.Type in your username and password and then you’re in.Dashboard log in
    And your Dashboard look like this which is a bit new for you guys but don’t worry you will become expert in it once you start experimenting or working on it.To install a new theme, hover over the “Appearance” menu in the sidebar and click “Themes”.
    How to find a themeGetting Started With Free Themes, The theme is the way your website appear the design font slider and so on…Wordpress has thousand of free themes which can be accessible via appearance section in dashboard left side. click “Appearance” then “Themes” this will take you to the new interface where all free wordpress themes are there, you can select any one of them by clicking “add” new button and activate whichever you like you can also preview and see how it looks and go with the one which you like and click on “Activate” that theme gets applied to your website.Here you’ll be able to search for themes Most popular (Most downloaded + used themes) Featured (Themes chosen by WordPress and featured)Latest Themes.Then if you click on “Feature Filter” you then have even more options to help you find the best theme for your site.Blog settingPREMIUM THEMES: If you are looking for more specification more features, then premium themes will help. Most of my themes are from My theme shop, Themeforest, Thrive themes.These are the Premium themes websites you can buy at pocket friendly prices.
    And whatever themes which are premium you will get the zip-files you need not extract it just upload the ziprar file. Just go to wordpress Dashboard hover over plugins click on “Add New” That will take you to another interface over there you will find upload plugin on center Left side click on that and click on choose file and upload the zip file.So you have the theme you want for your website and you’re ready to install it. This is really simple. Click on the option “Install” then click “Activate”Feel free to change themes as many times as you wish, as it has no effect on the content you already have on there (blog posts, pages, images).PLUGINS: Plugins are modules or extensions that are installed into the WordPress CMS (Content Management system) to increase the capabilities of your website. They add extra features, usability, tools and much more to your site that normally doesn’t come with your WordPress Theme.
    Plugins help to adds extra functionality enhance the whole website.Installing A PluginTo install a plugin, head over to the “Plugin” section in the Dashboard menu and then select “Add New”. Use the search function to find the plugin you want for your site.

    There are thousands of plugins available, So have a good look on them see how the reviews are how many users are there this gives you idea weather the plug is really helping other users or not, its like testimonial and the ratings and then go for it.

    Installation is very simple. Just one click and you’re done.

    I would like to suggest you few plugins which helps to increase the functionality of your website.

  • Yoast SEO -Helps to improve your SERP ranking (by giving you idea of keywords.)
  • W3 Total Cache
  • Thrive leads For creating optin forms and landing pages
  • Thrive visual editor For creating optin forms and landing pages
  • WP Smush This plugin basically crushes the media without  compramising on quality.
    These are some general plugins which iam using personally and thats giving a good impact on my websiteHow to Create A New Page In WordPress, How to Add Content & New Pages To Your New Site.Now lets create Pages and posts:Again, this is such an easy task, anyone can do it. Let’s say you want to create an “About Us” page on your site. All you have to do is…In the WordPress Dashboard sidebar look for the section called “Pages” then go down to the option “Add New”.Pages in BlogAnd now lets create it.Page creating in blogAfter writing the content hit the publish at right hand side which is visible in above image. Done we have created the page. Remember pages are static which don’t need to be change once the content is created no need to update and post are Dynamic which keeps changing these are the ones in which you will be creating your new stories i mean the content keeps updating.
    Lets create Posts:
    Again go back to wordpress Dashboard hover on posts and select add new that will take you to another interface.Blog postwhere you will be writing your title, Content and hit Publish and categorised it under one category in which you want to post.Post on blogHow to Add Pages To Your Menu : To show your page on top of the menu you need hover over appearence and click menu  in the dashboard that will take you to another interface where you will have the pages which you have created at the left hand side just click on the tick box that particular page which you just created and click “Add to menu”. it gets added to menu in the Menu structure section and then you just need to drag move the order of the pages around by just clicking and dragging into position, same way with categories, in this categories you will be posting your posts which we categorised while creating post.With posts, you can categorize the content really easily within WordPress, which makes it easier for the visitors of your website find your blog posts, especially the older pieces of content.To create a new category for your blog, simply go to “Posts -> Categories”Another way is to create a blog post by doing this…. “Posts -> Add New”. Then with your completed blog post, you just assign it the right category and you’re ready to publish.So you’ve created your category for that particular blog post. You can then just add it to the menu, so that it’s easily accessed by one and all!
    Now lets install Google AnalyticsGoogle analytics is very easy to do you don’t have a to be a programmer for that, nor you need html training its very very easy. Basically we install google analytics code to track the behaviour of the users means how much time they are spending which post they are visiting more and accordingly we can create content on that basis. In simple it gives us idea what is working in our website and what is not.
    Why to install google analytics on all pages of our website – Very simple when a user visits the page it gets register in google analytics..
    How to install google analytics: First go to googleanalytics.com and access google analytics, create an account there and fill up the credential like the type of blog, name of the blog, adjust the time…. and then you gonna get the tracking.
    The tracking which you got need to paste that in your website it is very detailly explained in the below video :

    And that’s it! Well done on creating your first website!

    Creating a website can be quite complicated for someone who have never learnt or had any experience with websites. I hope this guide helps people to create a website quickly  and effectively without a webdeveloper.

    I hope these steps have helped you to built the website/Blog the way you wanted. And it was a great experience sharing my little knowledge with all lovely users. Please share your inputs to keep me on my toes which will certainly helps me to boost my knowledge and keeps me and you Updated.