SEO stands for Search engine optimization.Search engine optimization (SEO) is the process of getting our website or a webpage to the first page on search engine result page. In other words the process of getting our website to the TRP (Top rank position) is called SEO. its primary function is to drive more visitors to your website which gets convert to sales.
SEO is the magic you have to work on your article, in order to make Google very likely to include your article as one of the top results whenever someone searches for that keyword.
Now what does that magic look like, and why does it even matter? 93% of online experiences begin with a search engine, 68% of which use google to do so.
Combine that with the fact that the first results in google get 67% of all clicks, and you get an idea of why SEO is so important.
As user search something in search engine the search engine tries to deliver them there best relevant result and it has got its own algorithm to give the best result that will dicuss later.
The purpose of seo is to make it so that your website is seen in the organic or natural search results in search engine, the reason why this has become focus who have website is it will result in free traffic coming to the website over and over again without spending any money.
The 2 categories of SEM are On-Page SEO & Off-Page SEO.
Firstly: On-page SEO is a technique by which you optimize the following elements within the website to make it more search engine friendly for better ranking, resulting in better traffic & revenues.The first and most important is Content,here about it briefly.
- CONTENT: Content is the king. In order to have the sucessfull website from an seo perpective you need to have exceptional content which keeps the users engaged,and should be completely unique from what has already been done. search engines will look your pages and crawl your content in effort to see how detailed the content is how clear it is written ex: heading subheadings spelling or grammatical error.
- Keyword research: it is very essential to do keyword research with which you will get an idea what keyword has low competition and what keyword has more, accordingly we can focus on that keywords.by doing keyword research you going to put your website posts or pages in a good position to rank in SERP. Doing a Keyword research is crucial part of great content.
- Use of keywords should be limited and need to be used whenever required but shouldn’t overdo the use of key words. and make sure you update your content as an when required or when you discover new things about the niche which you are representing make it more up-to-date.
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- Architecture :