PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically. Search engine advertising is one of the most popular forms of PPC.
PPC is Aucion where number of advertisers bid against each other to show on the top spot of search engine page in order to give you to see there website.
Keyword research tool is the
80 percent of google revenue is from the paid search results which is coming from google adwords
PPC is Auction where number of advertisers bid against each other to show on the top spot of search engine page in order to give you to see there website.
Keyword research is the one of the most important thing to do after creating a website.Keyword research is the act of trying to find the right keywords to focus on in your website in effort to rank in organic result in search engine. It is extremely important because our aim is to rank in natural search results with keywords on search engine, then you will be able to consistently get traffic to your website.
In order to determine the best results, search engine looks the three major factors:
Search engine will look how much money the advertiser bids for the keyword – Obviously higher they bid for keyword the more likely of chance the ad will be seen.
Search engine looks How relevant the keyword is to the ad thats being shown.
And lastly the websites landing page. Ensure that the content on the landing page is relevant to the keyword and the ad.
This ensures that company dont bid on keywords and creates ads irrelevant and then leave the user to the page that is completely irrelevant to there search terms.
When a user search for term then in fraction of seconds the search engine will look at all the advertising competing and the three factors which we discussed above and serve the ads to the user. And the user is shown 10 different ads with the most relevant and highest price ad on the top followed by ads low in they are paying less money or less relevant or combination of both. From there when a user clicks on the ads website then the user is brought into landing page showcasing the product that offering the company advertise.
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