ROI (Return on Investment) is the benefit to an investor resulting from an investment of some resource. A high ROI means the investment gains compare to investment cost.
PPC’s full form is Pay per click and it is also known as cost per click.In PPC Advertising advertiser pay the publisher when the ad gets clicked by the user. PPC ads are dispalyed on SERPS. Best ways to improve PPC marketing to boost ROI. You reach your target user at the right time with right ad.
Here are reasons why PPC marketing is worthwhile: You only pay when an interested person clicks. You set your budget to control costs. You can reach your target consumer at the right time with the right ad. PPC can show results very quickly.
It gives you instant results, You will have control over your campaigns, it will b e targeted and Need to pay only for performance.
Website analysis is very important before starting any PPC campaign, make sure the irrelevant content, irrelevant keywords is not there,
the navigation should be clear and very importantly make sure your website is not slow.
Rules of making AD:
- Headlines: 25 characters
- Description line: 35 characters
- Display URL: 25 characters
- Destination URL: 1024 characters
The types of Ads are listed below:
- Text Ad
- Image AD
- Wap AD
- Specialized Search AD
- Product Listing AD
- Display Ad
- Dynamic Search AD
Any Pay per click Campaign Requires constant research, Testing And evaluation,
As well as considerable PPC campaign management in order to provide the greatest Return on investment(ROI).
Goals of campaign management:
- Reduce cost-per-click
- Protect your brand
- Raise your quality score
- Target your local market
- Produce more qualified leads for less money
- Return on Investmet.
PPC is an internet advertising model used on search engines, Advertising networks, and content websites, such as Blogs,
where advertisers pay only when a user clicks on an advertisement to visit the advertisers website.
Advertiser bid on keyword which is relevant to there target market.
PPC works in this way Keyword-Bid-Tageted ad copy-targeted Landing page.It shows the things on which we need to work out firstly The keywords,And then bidding is second step, and third the ad campaign, And last but not least Landing page , here where the chances are that our leads may convert to sale and increasing our ROI.
BENEFITS OF PPC:
1. People only open the ad if they have an intent to buy
2. Relatively easy to use
3. Locally targeted
Best ways to improve PPC marketing to boost ROI.
Make sure you select the keywords which make sense, are more relevant and get traffic to your website.
Make sure you add the keywords in your title and description be more clear.
Make sure you reinforce your ad copy and keywords by taking them to relevant page on your site.
Good tracking software.
Easy to fill online contact forms.
PPC Targeted phone numbers.
User friendly website:
It should be easy to navigate.
Topic specific landing pages.
Determine your goals first.
keep it relevant through out the the process- from keyword to ad copy to Landing page- Make it easy for the user.