SEM or Search Engine Marketing is a form of internet marketing that involves the promotion of websites and web pages by increasing their visibility in search engine result page through Search engine optimization (SEO) and Paid Ads.
For any businesses it is very important to get their website on top of Search engine result page and to get it on top there are 2 ways one is SEO or Search Engine Optimization and another is SEM or Search Engine Marketing.
Search engine marketing is the process of promotion of your website on internet by increasing their visibility in SERP Search Result Page through SEO and Advertising. Mainly now a days it is morely focussed on paid ads.
Now a days every businesses are looking for all efficient ways to improve their businesses and online marketing is the good way as it helps achieve the goals in easy way. It has become very crucial for small-Large businesses to consider investing in this particular field.
The objectives of Search engine Marketing Can be for lead generation, for driving more traffic and finally converting them into customers and also returning customers.
When people are looking for a product or service, they use search engines. And it now happens not only on the computer, but also on mobile phones and tablets. Whichever way people decide to perform a search, they can be targeted through Search Engine Marketing. Businesses now have the opportunity to target people directly based on what they search, putting their name and brand right in front of them, generating awareness and more importantly traffic to their website. If well targeted, this traffic can be convert.
SEARCH ENGINE MARKETING = SEARCH ENGINE OPTIMIZATION + PAID ADS
In simple words customer’s journey start with search it can be any thing shopping, training any thing. And the google gives their answers by providing them relevant answers few will be organic and few will be paid ads. And here is the opportunity through search Engine Marketing to target users based on their query. Understanding how users search important so you can adjust your Ad-copy, messaging, landing pages accordingly.
In a very competitive world it is highly important for every businesses to get on top pages on SERP they only know how crucial it is for people to find their website. Throgh SEM, we work on ensuring our website gets on top rank for a very specific set of keywords that are very relative to the business.
While for advertising you have to pay and its you who can decide where people to see it. It generally uses pay-per-click (PPC)—also called cost-per-click (CPC)—which is a process that uses an auction and ranking system to determine which ads appear in which order.
PPC advertising, Ad placement is depends on two things the maximum an advertiser bids for search queries, and their Quality Score (i.e., the relevance of the ad, keywords, and landing page content).
Pay per Click Advertising can be Google ad-words, Google re-marketing, and so on, Dominate with Paid advertising.
PPC TIPS: SEM
1. Setting specific goals for the campaign
2. write effective ad copy
3. Monitor quality score
4. Target geographically
5. Check your search terms report
6. Use negative keyword function
7. Use ad extensions
9. Monitor competitors
10. Explore remarketing and ad types
SEM is very important you can get the users to your site just by giving them relevant content which converts if your Landing page is RELEVANT to their query. Audit what is working and what is not adjust accordingly.