“Social media marketing is the process of gaining website traffic or attention through social media sites.”
Social media marketing is the process of creating content that is tailored to the context of each individual social media platform, in order to drive user engagement and sharing.
Social media is not just a tool that people use to connect with family or friends anymore but it has also become place for marketers the golden opportunity to connect with there audience.
if u understand how to utilize social networks to grow your business then it is going to ease the process of expanding your audience potentially. on social media you as a business owner can encourage your brands.
Its a platform where users are willing to share what there internet beliefs and hobbies are that follows and allows for discussions among like minded people who are passionate about particular subjects which helps businesses create virtual communities of there of most enthusiastic fans.
Social media marketing is a marketing Strategy to improve traffic and brand awareness using social sites.
Promoting your brand promoting your business generating leads frm different social media websites.
SMO is the process of improving the social signals in and outside the site.
Social media is a good platform for brand awareness which increases the lead or sales.
Tips of social media marketing
Social media is the fastest growing trend in the history of the world.Betting on “the next big thing” can pay off, if you’re right, but, if you’re just getting started on a social media strategy, you can’t afford to miss having a Facebook page or a Twitter account, which are proven and well established.
Let’s look at some key social media terms.
You gaining traffic is only the result of social media marketing. What do you do to get that result? Create content that works well on each platform.
Of course, everyone wants their content to go viral, if possible.
But, to do that, it has to be engaging, so that people want to share it. Your content must be so good that it makes the user want to tell all of his or her friends about it.
Otherwise, you’ll end up with nothing.
No shares, no viral content, no traffic back to your site.The world of social media is changing incredibly fast, so when you’re just starting out, start with the ones that have been around for years.
Content: Content is whatever you are posting. It can be a Facebook status update, a photo on Instagram, a tweet, to pin something on a board on Pinterest, a video on Vine, etc.
The graphic already showed you that content comes in many different forms and it needs to be custom-tailored to each platform. What’s even more important than content though, is context.
Context: Gary Vaynerchuk said that if content is king, context is god. You can have a great joke, but if you place it somewhere inside a 3,000 word blog post, it’ll probably go mostly unseen. On Twitter however, that same joke, as a tweet, might crush it.
And, the opposite is also true. Packaging your entire blog post into one tweet is hardly possible, so try a good call-to-action with some relevant hashtags instead. Speaking of which…
Hashtags: By now, they’re a very common form used to add meta information on almost all social media channels. Twitter, Facebook, Instagram and Pinterest all use hashtags to let you describe the topic of your content or mark them as part of current trends.
They make your content easily discoverable and, thus, more likely to be shared.
Share: The currency of the social media world. Shares are all that matters on social media. People will keep talking to you about impressions, click-through rates and potential reach. But, none of these tell you whether people actually pass on what you have to say.
When people engage and interact with your content, that’s good. But, when they share it is the time when you celebrate.
The more shares, the more people love your content. It’s the best form of engagement that people can make with it.
Engagement: A general term meaning people interact with the content that you produce. It can be a like, a recommend, a comment or a share. All of these are good, but the shares are where it’s at.
Alright, time to look at the most popular platforms (and a few up and comers). For each platform, I’ll give you a short history of how it came about and where it’s at right now, what the context of the platform dictates and how to come up with great content for it.
Below is a table of contents, so you can quickly jump to whichever platform interests you the most.
The following are the social sites which helps in building the traffic throgh these sites and are the best examples for social media marketing
Pinterest and ……
Facebook’s casual, friendly environment requires an active social media marketing strategythat begins with creating a Facebook Business Fan Page. You will want to pay careful attention to layout, as the visual component is a key aspect of the Facebook experience. Social media marketing for business pages revolves around furthering your conversation with audiences by posting industry-related articles, images, videos, etc.
Facebook is a place people go to relax and chat with friends, so keep your tone light and friendly.
Google+ is the new Facebook competitor, and it promotes the same fun, casual atmosphere. On Google+ you can upload and share photos, videos, links, and view all your +1s. Also take advantage of Google+ circles, which allow you to segment your followers into smaller groups, enabling you to share information with some followers while barring others. For example, you might try creating a “super-fan” circle, and share special discounts and exclusive offers only with that group.
You can also try hosting video conferences with Hangouts and experiment using the Hangout feature in some fun, creative ways. Some social media marketing ideas: if you’re a salon, host a how-to session on how to braid your hair. If you own a local bookstore, try offering author video chats. If you’re feeling adventerous, invite your +1s to your Google+ Community. Google+ Communities will allow you to listen into your fan’s feedback and input, truly putting the social back into social media.
Pinterest is the latest in social media marketing trends. Pinterest’s image-centered platform is ideal for retail, but anyone can benefit from using Pinterest for social media purposes.
Pinterest allows small businesses to showcase their own product offerings while also developing their own brand’s personality with some unique pinboards.
Twitter is the social media marketing tool that lets you broadcast your updates across the web. Follow tweeters in your industry or related fields, and you should gain a steady stream of followers in return.
Mix up your official-related tweets about specials, discounts, and news updates with some fun and quirky tweets interspersed. Be sure to retweet when a customer has something nice to say about you, and don’t forget answer people’s questions when possible. Using Twitter as a social media marketing tool revolves around dialog and communication, so be sure to interact as much as possible
LinkedIn is one of the more professional social media marketing sites. LinkedIn Groups is a great venue for entering into a professional dialog with people in similar industries and provides a place to share content with like-minded individuals.
Encourage customers or clients to give your business a recommendation on your LinkedIn profile. Recommendations makes your business appear more credible and reliable for new customers. Also browse the Questions section of LinkedIn; providing answers helps you get established and earns trust.
YouTube is the number one place for creating video content, with can be an incredibly powerful social media marketing tool. Many businesses try to create video content with the aim of having their video “go viral,” but in reality those chances are pretty slim. Instead, focus on creating useful, instructive “how-to” videos. These how-to videos also have the added benefit of ranking on the video search results of Google, so don’t under-estimate the power of video content!
Location-Based Social Media Tools
Social media platforms like Yelp, FourSquare, and Level Up are great for brick and mortar businesses looking to implement marketing social media. Register on these sites to claim your location spot, and then consider extra incentives such as check-in rewards or special discounts. Remember, these visitors will have their phones in hand so they will have access to providing reviews which could hurt or significantly aid your users.
Reddit, or similar social media platforms such as Stumble Upon or Digg, are ideal for sharing compelling content. With over 2 billion page views a month, Reddit has incredible social media marketing potential, but marketers should be warned that only truly unique, interesting content will be welcomed. Posting on Reddit is playing with fire—submit spammy or overtly sales-focused content and your business could get berated by this extremely tech-savvy community.
If you have content you believe the Reddit community (majority is young, geeky, liberal, and internet-obsessed) would enjoy, you could reap tremendous benefits and earn valuable traffic.
Using social media in marketing does more than improve site traffic and help businesses reach more customers; it provides a valuable venue for better understanding and learning from your target audiences. Hopefully this guide has helped you better understand how using social media for marketing can improve your business.
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Paid Social Media Marketing Tips
We love paid social advertising because it’s a highly cost-effective way to expand your reach. If you play your cards right, you can get your content and offers in front of a huge audience at a very low cost. Most social media platforms offer incredibly granular targeting capabilities, allowing you to focus your budget on exactly the types of people that are most likely to be interested in your business. Below are some tips and resources for getting started with paid social media marketing: